If you're a regular follower of Rock On Ruby, you'll know we're just a teeny weeny little bit excited about Halloween. I mean when else can you rock up wearing glitter, a unicorn horn and/or fairy wings!? Ok, so we may have worn all the above in the office over some point of this year; but come on, you can't deny that around the time of the spookiest day of the year, nearly everyone seems to embrace the fun and get involved.

 

Halloween itself has evolved over the last 10 years. Gone are the days where you rock up in a black bin bag and a broom stick (every.single.year right!?) - now every brand/supermarket/online store has embraced the ghoulish day and it seems everywhere you turn there are black and purple outfits! Well, here at ROR we do things a little differently. There's no doubt we love a pumpkin or two (as you will see!) but we wanted to create a range that was more like what we stand for; sassy, chic and unique! So this year, we've teamed up with our fave illustrator, Dom and Ink, superstar northern blogger, Hina Ansari and upcoming photographer, Jack Gracie to create a campaign that will give you something a little different this All Hallow's Eve!

 

A few weeks ago we went to the hipster central of the North (the Northern Quarter in town!) and shot some super cool looks that you may have already had a preview of on our social media. Hina was incredible, and rocked her rainbow style in the new collection all over streets. We can't wait to show you the full campaign next week, but for now, here's a little teaser from behind the scenes!