Tik Tok… What is it and why is it so popular!?

In 2019, Tik Tok exceeded over one BILLION downloads on Apple’s App Store and Google Play. So, what is the hype about!?

You may have seen your niece or nephew lip-syncing their life away when Tik Tok used to be called Musical.ly back in 2018. Starting out as a lip-syncing/voice-over app, Musical.ly was bought by Bytedance and rebranded in 2019, giving birth to Tik Tok! Essentially, it is a video-sharing app that lets any of its users create, edit and share ALL sorts of videos, from dance routines, lip-syncing, make-up tutorials, life hacks and so on! Since its makeover and revival, it has now become a hub for creativity and entertainment for anyone! Trust us, the app is like Pringles… once you pop you can’t stop.

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Vine Walked So Tik Tok Could Run…
If you were ever an OG vine user, you’ll remember the joy of watching the 6-second videos of comedy gold posted on the iconic app. Tik Tok is pretty much the same but there is MUCH more freedom as you can create content up to 60 seconds long and you can edit them afterward, compared to Vine’s point, shoot and post!

Why We Love It
The more realistic and honest the Tik Tok, the better it performs! Compared to many other social media these days which focus primarily on aesthetics or the highlights reel of your life, videos on Tik Tok get more recognition the more unfiltered and authentic they are. Tik Tok is typically an unfiltered and somewhat realistic and snappy way of engaging with your audience, showing real and raw content!

Check out our Tik Tok where we give an insight into what it’s like in the behind the scenes madness at our Rock on Ruby HQ! Username: Rockonrubyxx

One huge trend on Tik Tok that has emerged is styling and clothes related videos, if any of you are already on it and know about Cinderella ‘Bibitty bobitty boo’ transformation then you will know what we’re talking about! If not, we probably sound like absolute loons… We LOVE getting creative and this is the perfect app to do just that!

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Why It Works
The content you create on Tik Tok is a lot easier to showcase to a wider audience as unlike Facebook, Instagram and Twitter, it doesn't focus on who you are following but rather who you’re not. Every single video gets posted on the ‘For You’ page, allowing everybody a fair chance to get their content out there! Hooray, likes and views for everyone! 

If we thought it wasn’t getting popular enough… once seen as an app for teenagers, Tik Tok has now gained its self enough street cred to be Sponsoring this year's Love Island! We cant wait to see this year's contestants ‘renegading’ (Tik Tok trend alert!) themselves through their summer of love...

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Is Tik Tok for you?

Are you a previous Vine lover, a business wanting to expand into a new audience or simply looking for LOL? Then you deffo need to give Tik Tok a try!

Thanks for reading!
Emma @ ROR x