Creating the ROR X Styledby.Chloe Collaboration!

Creating the ROR X Styledby.Chloe Collaboration!

So, it's official! The ROR X Styledby.Chloe collab collection is launching THIS SUNDAY! We're so excited about this range of new designs that we made with Chloe - it's all about those positive vibes and good energy. Here's how the whole thing came about...

Rock On Ruby and styled by Chloe slogan t shirt clothing collection for 2022 summer

So, first things first, why did ROR and Chloe come together?! 

Well, obviously we love Chloe's style and personality. She's all about positive vibes, self love and staying real on socials - so you can see why we thought she'd compliment our ROR style perfectly! Chloe has also supported our little biz over the years and we were always happy to see her rocking her ROR tops. So we decided it was time to give her 'Nice Top' t-shirt a little upgrade! 😆 Check out some of these pics from the last few years!

styled by chloe rock on ruby clothing collab for summer 2022 style

How did the design process start?

As with everything in 2022, it all started with a zoom call! We just chatted about all our general ideas for the collection and get a gauge for what we wanted to do. But as good as zoom is... it can't beat meeting in person, so Chloe took a trip up to Manchester. This is where it really started! Picture lots of sheets of paper with t-shirts designs scattered everywhere. Chloe also got to see all our different ranges of tops and decided she loved our organic hoodies as well as the tees.

What did the original designs look like compared to the finals?!

We had sooo many designs, the hard part was narrowing them down! There were lots of variations, though some more than others! We were OBSESSED with Chloe's book of doodles as soon as we saw it so her little smiley faces and flowers were in the designs from the start. Check out the start and finish below!

ROR X SBC t-shirt design process ideas for summer 22

When can I buy them???

The collection goes live on our website on Sunday the 7th of August! You won't be able to buy these from any of our other store fronts - they are exclusive to our own website! If you're reading this after they launch, check them out here.

Have you got any deals? 😆 

Of course! The first 25 orders will recieve an adorable scrunchie absolutely free! So set your alarms and keep your eyes peeled. Plus, all orders over £50 get a super cute ROR X SBC sticker sheet - because we know you need another one to add to the back of your laptop 😉 

ROR X styled by Chloe free checkerboard scrunchies or sticker sheet when you order

We're so, so, so excited about this collab and hope you are too! There are 5 unique designs, printed or embroidered to order on either t-shirts or hoodies - all available from XS to 3XL. We wanted this collection to be inclusive and available to everyone so that you can all spread those positive vibes 🙌 

ROR X tshirt clothing collection

Check out Chloe's instagram here for all your midsize fashion styling needs and just an overall mood boost!

ROR X Styledby.Chloe coming 7th August

Posted in Girl Boss Diaries, ROR: Behind the Scenes and tagged collab, collaboration, clothing, tshirt, hoodies, slogan tops, summer wardrobe, women's clothing on