Privacy Policy
PRIVACY POLICY
Last updated: 13 July 2026
This Privacy Policy describes how Rock On Ruby Ltd (the "Company", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from rockonruby.co.uk (the "Site") or otherwise communicate with us (collectively, the "Services"). For the purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy.
Rock On Ruby Ltd is the data controller responsible for your personal information. We are registered with the Information Commissioner's Office (ICO). Our contact details are set out at the end of this policy.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site and update the "Last updated" date. Where required by law, we will notify you of material changes.
How We Collect and Use Your Personal Information
To provide the Services, we collect personal information about you from a variety of sources as set out below. The information we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
What Personal Information We Collect
Information We Collect Directly from You
Information that you directly submit to us through our Services may include:
- Basic contact details including your name, address, phone number, and email address.
- Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
- Account information including your username, password, and security questions.
- Shopping information including the items you view, put in your cart, or add to your wishlist.
- Customer support information including the information you choose to include in communications with us.
Some features of the Services may require you to directly provide us with certain information. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.
Information We Collect through Cookies
We also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services.
Information We Obtain from Third Parties
We may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:
- Companies who support our Site and Services, such as Shopify.
- Our payment processors, who collect payment information (e.g., credit or debit card information, billing address) to process your payment and fulfil your orders.
- When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, and cookies.
Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible for the accuracy of information provided to us by third parties or for any third party's policies or practices.
How We Use Your Personal Information
We process your personal information on the following legal bases under the UK GDPR:
- Performance of a contract — to process your orders, arrange delivery, handle returns and exchanges, manage your account, and send transactional notifications.
- Legitimate interests — to improve our Services, prevent fraud, conduct analytics, and communicate with you about your account and purchases, where these interests are not overridden by your rights.
- Consent — to send you marketing communications by email or SMS, where you have opted in. You may withdraw your consent at any time.
- Legal obligation — to comply with applicable laws and regulations.
Specifically, we use your personal information for:
- Providing Products and Services: Processing payments, fulfilling orders, managing your account, arranging shipping, and facilitating returns and exchanges.
- Marketing and Advertising: Sending marketing, advertising and promotional communications by email or SMS where you have given consent, and tailoring advertising on our Site and other websites based on your interests.
- Security and Fraud Prevention: Detecting, investigating, or taking action regarding possible fraudulent, illegal, or malicious activity.
- Communicating with you: Providing customer support and improving our Services.
Cookies
Like many websites, we use Cookies on our Site. For specific information about the Cookies used in connection with Shopify, see https://www.shopify.com/legal/cookies. We use Cookies to power and improve our Site and Services, to remember your actions and preferences, and to run analytics and better understand user interaction with the Services.
Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services to work incorrectly or no longer be available.
We operate a cookie consent mechanism on our Site in accordance with the Privacy and Electronic Communications Regulations 2003 (PECR). Non-essential cookies will only be set with your consent.
SMS and Cart Abandonment
The Site uses cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information may be used to determine when to send cart reminder messages via SMS, where you have consented to receive such messages. SMS opt-in data and consent will not be shared with any third parties.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy, including:
- Vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).
- Business and marketing partners, including Shopify, to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
- When you direct or consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media integrations.
- Within our corporate group, in our legitimate interests to run a successful business.
- In connection with a business transaction such as a merger or acquisition, to comply with any applicable legal obligations, to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
We do not sell your personal information to third parties.
User Generated Content
The Services may enable you to post product reviews and other user-generated content. If you choose to submit user-generated content to any public area of the Services, this content will be public and accessible by anyone. We are not responsible for the privacy or security of any information that you make publicly available.
Third Party Websites and Links
Our Site may provide links to websites or other online platforms operated by third parties. We do not guarantee and are not responsible for the privacy or security of such sites. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions.
Children's Data
The Services are not intended to be used by children under the age of 13, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.
Security and Retention of Your Information
We take reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, or misuse, including maintaining a current SSL certificate and processing payments only via our secure payment system. Please be aware that no security measures are perfect or impenetrable.
How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies. We will not retain your personal information for longer than is necessary for the purposes for which it was collected.
Your Rights
Under the UK GDPR and Data Protection Act 2018, you have the following rights in relation to your personal information:
- Right to Access: You may request access to the personal information we hold about you.
- Right to Rectification: You may request that we correct inaccurate or incomplete personal information we hold about you.
- Right to Erasure: You may request that we delete your personal information in certain circumstances.
- Right to Restriction: You may request that we restrict our processing of your personal information in certain circumstances.
- Right to Data Portability: You may request a copy of your personal information in a structured, commonly used, machine-readable format, and request that we transfer it to a third party where technically feasible.
- Right to Object: You may object to our processing of your personal information where we rely on legitimate interests as our legal basis, including for direct marketing purposes.
- Right to Withdraw Consent: Where we rely on consent to process your personal information, you may withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.
- Right not to be subject to automated decision-making: You have the right not to be subject to a decision based solely on automated processing that produces legal or similarly significant effects on you.
To exercise any of these rights, please contact us using the details set out below. We will respond to your request within one month as required under the UK GDPR. We may need to verify your identity before processing your request. There is no charge for exercising your rights in most circumstances.
Marketing Communications
We may send you promotional emails or SMS messages where you have given your consent. You may opt out of receiving marketing communications at any time by using the unsubscribe option in any email or texting STOP in response to any SMS. If you opt out, we may still send you non-promotional communications, such as those about your account or orders.
International Data Transfers
We may transfer, store, and process your personal information outside the UK. Where we transfer your personal information outside the UK, we will ensure that appropriate safeguards are in place in accordance with UK GDPR requirements, such as the use of the UK's International Data Transfer Agreement (IDTA) or equivalent approved transfer mechanisms, unless the transfer is to a country that has been determined to provide an adequate level of protection by the UK Secretary of State.
Complaints
If you have concerns about how we process your personal information, please contact us in the first instance using the details below. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):
- Website: https://ico.org.uk
- Telephone: 0303 123 1113
- Post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please contact us at:
- Email: supportsquad@rockonruby.co.uk
- Post: Rock On Ruby Ltd, Tottington Conservative Club, Royds Street, Bury, Greater Manchester, BL8 3NH